Choosing the right marketing automation platform is not an easy task. There are so many different platforms available, and so many features, functionalities and business goals to take in account that it can seem impossible to determine which is the best match for your organization.
But choosing a marketing automation platform is a strategic decision that should lead to a long-term relationship. A marketing automation platform will quite likely become the central hub for many of your marketing – and even sales – activities, and once you get settled, switching platforms will not be a decision you’ll take lightly.
This guide provides a framework for evaluating marketing automation systems. Download this guide to learn:
- Whether a specific marketing automation solution can provide you with the tools necessary to achieve your business goals.
- What questions to ask potential vendors in areas such as email compliance and delivery, data management and campaign management.
- How to assess what life will be like after your purchase - from implementation to ongoing use.
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