Everyone knows that data is king, but with any kingdom there could be some challenges, and a primary reason that such a small percentage of companies are fully integrating their business systems may be because accurate and consistent integration of their data isn't a small task.
Plus, nobody, and I mean nobody, likes bad data. Partial information or incorrect information can make it difficult for sales or marketing to work in the system. Having a CRM that simply doesn't provide real value for the end-user may make it difficult to complete their daily tasks and deter them from working in the system.
Providing a CRM system that has the right data, in the right places, allows employees to get to the data quickly and get their jobs done.
Download the "Accelerate Access to Your Critical Customer Data "eBook and start developing the best solution to deliver measurable results.