With access to more data than ever before and better targeting and personalization methods, marketing teams should be seeing their marketing ROI skyrocket. Dig a little deeper, though, and you uncover the truth. Many marketers struggle to tie their efforts to sales revenue.
The challenge for today’s marketers isn’t access to the right technology – it’s tying all the technology together to track the lead, analyze campaign results and relate marketing efforts to sales.
Download this eBook to learn:
- Why are marketing teams struggling to support the demands of sales and prove the ROI of their marketing spend.
- How an iPaaS integration solution can improve the agility and responsiveness of your marketing organization.
- What ROI improvements have typical marketing organizations achieved after investing in integration solutions.