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SMBs are increasingly savvy in their use of Marketing, Analytics, and Forecasting and CRM has become a critical business system for many SMB's. They use their CRM for management of prospect information, customer information, lead nurturing, email marketing and sales forecasting because they understand the significance of housing all critical data in one location so that they can easily share data between departments, providing one view across the organization.
However one of the biggest IT challenges faced by SMBs today lies in data quality and data integration:
Get your copy of the Scribe SMB CRM Integration report to learn about what many IT departments just like yours may be facing and the investments that many of these companies are looking to do in the next couple of years.
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State of SMB CRM Integration, IT Pain Points and Investments 2013
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